…what followed was the discovery of Africa’s 10,000 year old functional superfruit, the baobab.
This realisation led our founder, Nathan, to leave his job in finance and plan a trip to Kenya to discover one of Africa’s best kept secrets. Many of Africa’s tribes, including the famed Hadza’s in Tanzania, have been relying on the incredible baobab fruit as a source of nutrition and energy for millennia.
Naturally high in fibre, vitamin C, antioxidants and a long list of other nutrients, the baobab fruit is one of the most nutrient-dense in nature and has proven its worth for over 10,000 years.
DID YOU KNOW?
Baobab is probably the world’s only true superfruit. It has 5x more fibre than oats, and because of its unique natural properties, when we make our drinks all of the nutrients are retained
Indigenous African tribes have superior gut health to many of us in the UK. In 2017 the BBC did a documentary about Tanzania’s Hadza tribe and how their close connection to the baobab fruit mean they have “the most diverse human gut microbiomes on the planet”
Baobab trees cannot be farmed, which means their fruit is naturally organic. Our baobab fruit is sustainably harvested from wild trees in Zimbabwe, with proceeds from fruit sales going towards baobab tree conservation and supporting local communities
WHAT IS BAOBAB?
“Grown in the wild and picked by hand, the baobab is Africa’s most legendary superfruit”
WHY IS BAOBAB GOOD FOR YOU?
Baobab is high in fibre, vitamin C and antioxidants. It’s been known to improve energy levels, support your gut health and maintain a healthy immune system.
UNROOTED IS PACKED WITH FIBRE, VITAMINS & ANTIOXIDANTS
BAOBAB IS GREAT FOR YOUR GUT HEALTH
Did you know that baobab contains over 50% fibre? Of this, roughly two thirds of the fibre is soluble and one third insoluble, making baobab a powerful prebiotic!
Just two spoonfuls of baobab fruit powder (10-15 grams) makes up 15-25% of your recommended daily intake of fibre!
Take a natural boost for a hectic day
The sale of baobab products plays a vital role in supporting communities and the environment across Africa.
All of the baobab fruit used in our drinks is certified organic and sustainably sourced from Zimbabwe, from African Baobab Alliance approved suppliers.
This means that our baobab fruit meets minimum quality standards and that our supply chain is set up to ensure that the 4,500 women who harvest the baobab fruit each year are paid up front by our suppliers.
African Baobab Alliance research shows that income from the sale of baobab fruit can be life changing for families in rural areas where sometimes few other jobs are available. In many cases, the additional income earned is used to send children to school.
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