The sale of baobab products plays a vital role in supporting communities across Africa. Our goal is to help build a sustainable industry for baobab fruit and the communities across Africa who benefit from the sale of the fruits. To do so, we do three things:
- We make sure to purchase baobab fruit from the best possible suppliers
- We make sure to support the long term environmental health of baobab trees
- We make sure to support the communities where our baobab fruit comes from
Our main supplier of baobab fruit, B’Ayoba, is based in Zimbabwe and is an African Baobab Alliance approved supplier. All of the B’Ayoba baobab fruit used in our drinks is certified organic and sustainably sourced by a network of over 4000 men and women across the country. Not only does our baobab fruit meet the stringent African Baobab Alliance quality standards, but B’Ayoba’s operations and practices are held to the highest ethical standards by the ABA.
We also want to go beyond what our suppliers do and how they operate, and try to make a direct impact. From an environmental perspective, this means planting more baobab trees. Why? Baobab trees are not damaged in any way through the harvesting of their fruit, but recent research has shown that over the long term climate change and environmental degradation will impact the ‘recruitment’ of new trees. To help make sure baobab trees thrive for the next 1000 years, we commit to making an annual donation to The Baobab Foundation’s Baobab Guardians program, which is specifically designed to plant and protect young baobab trees during their vulnerable early years.
Secondly, we know how important the role of selling baobab fruit plays in local communities, especially rural communities where there are often very few other income opportunities. We feel that one of the most effective ways we can help is through supporting access to education. Working with our supplier, we are able to identify and support the families who are most in need and pay the annual school fees for their children, which in Zimbabwe cost $45 per year. Similar to how we support the Baobab Guardians program, we commit to sending at least 10 kids to school each year (and hopefully many more!).
To find out more about how baobab fruit can make a real difference, please get in touch at firstname.lastname@example.org or visit the African Baobab Alliance website.