Our
difference is BAOBAB
What is BAOBAB?
What is BAOBAB?
Africa's legendary
"Tree of Life" grows fruit unlike anything else.
In 2018, travelling through Kenya, our founder Nathan heard the old story: thousands of years ago, the gods grew frustrated with the arrogant, towering baobab trees and so ripped them out of the ground and thrust them back upside down, roots to the sky. They are now known as the "Upside Down" trees. Myth or not, its fruit is remarkable. When the Hadza tribe of Tanzania were studied by the BBC in 2017, they revealed one of the healthiest gut micro-biomes ever recorded. A key part of their diet? Baobab fruit, rich in fibre and nutrients. For thousands of years, baobab has nourished people and ecosystems across Africa. UNROOTED exists to carry that legacy forward, championing wild-harvested baobab, supporting the communities behind it, and building a modern brand on ancient shoulders.
Get FIBRE
fit
Did you know 96% of the UK population don’t get enough fibre?
UNROOTED is on a mission to change this by making fibre convenient and tasty.
Everything we create harnesses wild baobab, a naturally nutrient-rich superfruit that's packed with prebiotic fibre. Gram for gram, baobab contains more fibre than many everyday fruits, making it an easy way to support your gut health. It's a simple way to add more goodness to your routine, without overthinking it, helping you to do less and feel better.
3x more calcium
than milk
2x more antioxidents
than acai
7x more fibre
than oats
6x more vitamin C
than oranges
6x more potassium
than bananas
Not all FIBRE is created equal
Consuming different types of fibre is just as important as getting enough. Baobab is a whole, unprocessed fruit that naturally contains both soluble and insoluble fibre, supporting your gut from start to finish.
Consuming different types of fibre is just as important as getting enough. Baobab is a whole, unprocessed fruit that naturally contains both soluble and insoluble fibre, supporting your gut from start to finish.
THE TREE
Known as Africa's "Tree of Life", the baobab tree can grow over 30 metres tall and live up to 2,000 years. Every bottle sold helps protect these trees and supports new seedlings across Southern Africa.
THE FRUIT
Naturally rich in nutrients, baobab supports energy, immunity, and gut health. Packed with prebiotic fibre, it's an easy way to add more goodness to your everyday.
THE LEGEND
For generations, baobab trees have been at the heart of community life, bringing people together. Surrounded by local myths and traditions, they are deeply respected and protected.
