Our SUSTAINABILITY mission
A supply chain
like NO OTHER
The baobab fruit is one of the world’s most ancient treasures; with its' fruit wild-harvested and never farmed.
Living for up to 2,000 years across the continent of Africa, baobab trees thrive without irrigation, fertilisers and are a keystone species - depended on for existence by over 40 species of fauna and flora.
The baobab fruit is one of the world’s most ancient treasures; with its' fruit wild-harvested and never farmed.
Living for up to 2,000 years across the continent of Africa, baobab trees thrive without irrigation, fertilisers and are a keystone species - depended on for existence by over 40 species of fauna and flora.
We’re not here to do less harm. We’re here to do BETTER
B Corp Certified
UNROOTED has been a certified B Corporation since 2023, part of a global community of businesses that meet high standards of social and environmental performance, transparency, and accountability.
Baobab to Biochar
We are actively reducing the volume of carbon emissions in our baobab supply chain by creating biochar out of baobab shell byproduct. Biochar is made by heating baobab’s hard outer shells in controlled conditions, which when added to soil acts as a fertiliser and locks carbon away for hundreds of years. For every baobab fruit we buy, we convert the same volume of shell byproduct into biochar.
Community
Every UNROOTED product sold helps fund the UNROOTED education program. In 2026 we are supporting 258 children through school in Zimbabwe, where the majority of our baobab is sourced. As public schools are not free, we're committed to supporting the families of our harvesters.
Baobab Protection
Annually, we donate to the Baobab Foundation to support the preservation of baobab trees through seedling planting, community incentives and education, empowering communities to safeguard these trees for the long term. In 2025, we funded a research project into the threats of beetles to baobab trees in Oman and tracked the growth and health of over 200 baobab trees across four sites to better understand growing conditions.
Packaging
Our shots are bottled in 100% recyclable packaging (glass bottles, paper labels and aluminium caps). As of 2026, our 60ml and 420ml bottles are composed of approximately 35 - 45% recycled glass. Our paper sachets and their cardboard boxes are 100% recyclable, and our new smoothie pouches are made of mono-layer plastic and are kerbside recyclable across the UK (much like milk cartons and yoghurt pots).
Stakeholder Engagement
Our founder Nathan, sits on the board of the African Baobab Alliance, which unites producers, traders and brands globally to promote the growth of the baobab industry for the benefit of baobab harvesters across Africa.
For GOODNESS
sake Let’s make the world
a better, healthier
place.
