OUR SENSATIONAL PLANET INITIATIVE
Our goal from the very beginning was to help make the world a healthier and happier place to be. We along with many other companies have a lot of work to do to fulfil this.
We promise to work hard on behalf of all of our stakeholders and to keep investigating, questioning and exploring how we can improve.
To keep us honest, we believe there is nothing better than transparency. We expect to be questioned, called out when something doesn’t seem quite right, and challenged to do better. We are small, passionate team, and we may not get it right first try. But then we’ll fix what’s wrong, learn from it and do better next time. That’s our commitment to progress.
We set a high bar for ourselves, so that our mindset isn't "are we doing any harm?", but instead is "are we doing better?"
Thank you for being part of our journey.
We set a high bar for ourselves - our mindset isn’t “are we doing any harm?”, but instead is “are we doing better?”
To help keep our planet sensational, we are committed to becoming a carbon neutral company during 2022. We will do this through tracking, reducing and offsetting our emissions.
We commit to employing a team who share our values and who want to support authentic sustainability goals. We will actively employ good people, regardless of ethnicity, gender, nationality or religion.
We commit to making sure every component is as sustainable as it can be – from glass bottles to paper labels.
We are on a mission to preserve and respect all our raw materials. We endeavour to reduce waste throughout our supply chain and production process.
Everyone has a right to be educated. We help families in Zimbabwe who harvest baobab fruits to send their daughters and sons to school when they can’t afford to themselves.
BIODIVERSITY & ENVIRONMENT
We will maintain natural bio-diverse environments across Southern Africa through the preservation and planting of wild baobab trees.
AFRICAN BAOBAB ALLIANCE
Nathan, our founder, is on the board of the African Baobab Alliance. Together they will ensure the baobab industry grows in a way that serves local communities and protects natural resources.