Our SUSTAINABILITY mission
A supply chain
like NO OTHER
The baobab fruit is one of the world’s most sustainable treasures; wild-harvested and never farmed.
Living for up to 2,000 years across the continent of Africa, baobab trees thrive without irrigation, fertilisers and are guardians against deforestation.
The baobab fruit is one of the world’s most sustainable treasures; wild-harvested and never farmed.
Living for up to 2,000 years across the continent of Africa, baobab trees thrive without irrigation, fertilisers and are guardians against deforestation.
We’re not here to do less harm. We’re here to do BETTER
B Corp Certified
UNROOTED has been a certified B Corporation since 2023, part of a global community of businesses that meet high standards of social and environmental performance, transparency, and accountability.
Baobab to Biochar
We reduce carbon emissions in our supply chain by creating biochar out of baobab shells. Biochar is made by heating baobab’s hard outer shells in controlled conditions, which when added to soil acts as a fertiliser and locks carbon away for hundreds of years. For every baobab fruit we buy, we convert 100% of the shell byproduct into biochar.
Community
Every bottle of UNROOTED helps fund baobab education, conservation and rural livelihoods. In 2026 we're supporting 258 children through school in Zimbabwe, where the majority of our baobab is sourced. As public schools are not free, we're committed to supporting the families of our harvesters.
Baobab Protection
We partner with conservation initiatives to protect and regenerate baobab trees through seedling planting, community incentives, and education empowering communities to safeguard these landscapes for the long term.
Packaging
Our shots are bottled in recycled and recyclable glass bottles, designed to reduce waste and reduce emissions in our supply chain. Our glass is comprised of 35-45% recycled material and our paper sachets and 100% recyclable.
Baobab Alliance
Our founder, Nathan sits on the board of the African Baobab Alliance, which unites governments, NGOs, and businesses to grow the baobab industry sustainably supporting communities while protecting ecosystems.
For GOODNESS
sake Let’s make the world
a better, healthier
place.
