Our Sensational Planet Initiative

Unrooted is a company set on creating sensational products for a sensational planet.

Our sustainability mission is deep-rooted, like our beloved baobab tree. We have strived from the beginning to make the world a healthier and happier place to be.

From emissions reduction, to improving packaging & waste, to kid’s education programs and supporting biodiversity, we will continue to measure ourselves on the benefits we create for others, not ourselves.

We set a high bar for ourselves - our mindset isn’t “are we doing any harm?”, but instead is “are we doing better?”

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EMISSIONS

To help keep our planet sensational, we are working with Orbis to become a carbon neutral company during 2022. We will do this through tracking, reducing and offsetting our emissions, and are already well on our way .

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PEOPLE

We commit to employing a team who share our values and who want to support authentic sustainability goals. We will actively employ good people, regardless of ethnicity, gender, nationality or religion.

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PACKAGING

We commit to making sure every component is as sustainable as it can be – from glass bottles to paper labels.

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WASTE

We are on a mission to preserve and respect all our raw materials. We endeavour to reduce waste throughout our supply chain and production process.

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EDUCATION

Everyone has a right to be educated. We help families in Zimbabwe who harvest baobab fruits to send their daughters and sons to school when they can’t afford to themselves.

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BIODIVERSITY & ENVIRONMENT

We will maintain natural bio-diverse environments across Southern Africa through working with the Baobab Guardians Programs and others who support the preservation and planting of wild baobab trees.

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AFRICAN BAOBAB ALLIANCE

Nathan, our founder, is on the board of the African Baobab Alliance. Together they will ensure the baobab industry grows in a way that serves local communities and protects natural resources.

We’d love to hear what you think of our vision for a Sensational Planet. 👋 Drop us a line