Get FIBRE fit

96% of the UK don't get enough fibre.

Our GOOD FIBRE baobab fruit powder sachets add 3.2 g to whatever you're already having: porridge, yoghurt, a smoothie, or a shake. No prep, no fuss, just 100% wild organic baobab fruit.

This October, we launched our first-ever Get FIBRE fit campaign, which is all about driving people to hit their fibre goals (30g a day!) by adding baobab to their diet and their favourite dishes.

You can find our ads across 121 TfL tube stations, reaching over 4.5 million Londoners and motivating them to up their fibre count by adding baobab to their favourite recipes. It's an easy way of doing less and feeling better.

Spotted one? Take a photo and tag us! 

5 reasons why you should get FIBRE fit:

1. Fibre helps support your digestion.
   
   
2. Eating a high-fibre diet helps keep you feeling fuller for longer. 
   
   
3. Having a high-fibre diet keeps your energy levels steady as it slows down the release of sugars into your blood, meaning you'll have more consistent energy levels rather than peaks and troughs. 
   
   
4. So many of your body's support systems, such as your immune system, are based in the gut. By having a high-fibre diet and feeding the bacteria in your microbiome, you're supporting those systems to support you. 
   
   
5. There's evidence that eating plenty of fibre is associated with a lower risk of cancers. 

So what are you waiting for - get FIBRE fit today by adding baobab into your favourite recipe! 

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